We have all know what Search Engine Optimization or SEO and its importance for ecommerce and online businesses. Most business owners review their link building packages but there is one other optimization process that most online business owners miss and that Is conversion rate optimization or CRO. Just as you might know SEO generates Organic Traffic from search engines, but what’s the benefit of getting people to your site if they don’t buy, call, email you or interact with your site as desired? Well, your right there is no reason at all. Conversion Rate optimization on the other hand helps optimize your sites design and arrangement to help encourage visitors to convert (interact with your site the way you want them too) through a purchase, a call or even by filling out a form. We integrate CRO into our Growth Driven Web design package and work to continually improve your website by utilizing data or out conversion rate optimization package.
In short to know HOW TO DIFFERENTIATE YOUR QSR FRANCHISE, Conversion Rate Optimization is the key element. It is the analysis of user’s interactions with your website using data collected from user sessions to alter the content and design of your site to improve a websites conversion rate. This process studies and collects your users interactions with your site to identify potential spots for improvement. It also involves developing alternate pages and versions to see which one you customers will interact with through multi variant and a/b testing. There are many techniques that are used by Conversion Rate Optimization companies. We will not go into these CRO techniques but would like to help share with you why paying an agency, Like Mach 7, can help to improve your online businesses revenue and get more out of your PPC marketing.
Follow along as I try to share with you the importance of Conversion Rate optimization. First let’s start off with a little math. To make it simple we will utilize an important ecommerce statistic known as the average conversion rate for an ecommerce site. First of all, average ecommerce conversion rates are between 1% and 2%. Meaning 1 to 2% of all your visitors will make a purchase. If your website generates 1000 views a month then you can expect to generate between 10 and 20 conversions each month. That means if you are able to increase your conversion rate by .5% you will have increased your conversions by 5. As conversion rate experts we are confident in our ability to improve your conversion rate of your website utilizing our data driven methods. Not sure if Conversion rate optimization will benefit your site? Just follow our below Conversion Rate Optimization calculation steps to see how we could help increase your revenue and business:
Conversion Rate Optimization Benefits Calculations
Step 1: Determine your sites conversion rate and average monthly sessions
Step 2: Enter site conversions and average monthly sessions into the formula below and save answer.
A * B = Total number of Conversions
A= conversion rate in decimal form (2% = .02)
B = Average Monthly sessions
Step 3: Increase conversion Rate to desired amount and redo step 2
Step 4: Compare values and times by average revenue per session to see increase in revenue
Desired # of Conversions * average revenue per session = desired total revenue
Original # of Conversions * average revenue per session = Original Total revenue
We will hopefully be able to generate a calculator soon to show you this benefit. However, it is clear that improving your conversion rate increases your revenue and customer base. Our scientific process is proven to improve conversion rate for ecommerce websites. A recent test we have ran improved a stores home page conversion rate by greater than 1 % which would essentially double an online businesses sales.
In conclusion Conversion rate optimization can improve your business and capitalize on the traffic you have already generated as an online business owner. One of the most frustrating we see as business owners is websites that generate a lot of traffic but have very little to no sales. It is frustrating to you as well because of the hard work and money you have invested in ads and SEO. Conversion Rate optimization is just as important as SEO and PPC to improve your business. We recommend that you help your website soar by hiring a conversion rate expert like us here at Mach 7 online marketing.
