In an inertial reference frame, the vector sum of the forces F on an object is equal to the mass m of that object multiplied by the acceleration vector a of the object: F = ma.
Acceleration is produced when a force acts on a mass. The greater the mass (of the object being accelerated) the greater the amount of force needed (to accelerate the object).
Everyone unconsiously knows the Second Law. Everyone knows that heavier objects require more force to move the same distance as lighter objects.
However, the Second Law gives us an exact relationship between force, mass, and acceleration. It can be expressed as a mathematical equation:
or
FORCE = MASS times ACCELERATION
http://www.businessknowhow.com/manage/slow-business-growth-causes.htm
http://www.briantracy.com/blog/business-success/three-reasons-for-business-growth/
The second law of Sir Isaac Newton, F=ma can be considered as the most important one out of all. According to the law, there is more force when there is better acceleration. This law can directly be applied into marketing as well.
When you are starting a new business, you would need to choose the best GMB management tool and to apply a stronger force on your marketing campaigns in order to drive sales. When your business expands, the resistance would increase. As a result, you will need to apply more force in order to get the same results that you achieved with ease at the beginning of your business. Every inch that your business takes, the mass would increase, which would contribute towards the resistance.
If the market conditions are favorable, you don’t need to put a lot of effort in order to move the ball first. But when the size of your business increases, the weight would create a resistance as per the second law proposed by Newton. At the beginning of your business, you would have a hot product, which can easily be marketed among potential customer groups. As a result, you will find it as an easy task in order to generate PR. The consumers would be curious to know about the product you have and this will help you to move with ease. However, when the people get used to your product, it would become much difficult in order to expand your influence.
When your business gets old, it would lose the newness. This can give life to a mountain of resistance. In this place, the reality associated with the second law of Newton would kick in. In other words, you will need to spend a lot of money in order to take your business to the next level. Or else, you will have to come up with a new idea for a product, which can give the much needed acceleration.
In order to minimize the resistance, there are companies that spend efforts in order to give life to a marketing formula. This marketing formula is designed in such a way so that it would tempt customers to spend their money on products or services offered. In other words, it is in a position to give life to a step effect in the sales charts of the business. This is a predictable and a steady pattern, which would go until the economy drops. However, changes that take place in the market can also create an impact on this fact.
Most of the companies that exist out there in the world have realized that it is important to have uphill marketing in order to take their businesses to the next level. They have a well-defined action plan for the force and direction that is required to move to the next level. When those businesses get to the next level, they know that they will have to work accordingly in order to beat the competition as well.
Transcription:
. The second law of motion, we’d like to call it the law of force. It simply States
‘‘Acceleration of an object depends on mass of the object and the amount of force applied”.
Now like we said, there is a difference between force and acceleration. If we look here, forces equal to mass times acceleration or the ability that it can move. And I like to think of masses, how much it’s going to take to get the project going. And once it’s going, it’s, for example, once you get a marketing engine, it can take a lot of work to build a database from zero context to a thousand contacts from a thousand context to over a couple hundred thousand.
Now it’s a lot of work to do that, but once you get that big of a database that momentum’s continually going to grow and go faster for you and you won’t have to put as much force into that as long as you have your systems running. So how we start with the second law of motion is first we start with your launch pad projects. We start at the very top and go down so that we’re starting and we’re getting everything going. Now, the reason we call them a Launchpad project is because for most of these projects, we’re looking at projects that we can scale in the future. And we can start with a very bare bones project. For example, your website instead of spending months and months on and to get a perfect website that you’re going to have leaf stagnant for two or three years and then decide to redo it again.
We’re going to get the very bare essentials so that it looks good. Now we don’t want to go down and skip anywhere that it doesn’t look as high quality. We want to make sure it still has good performance, but we want it just to start and then we’re going to start some other projects and then eventually we’re going to look at these projects and we’re going to wait which ones are going to have the most effort when we tweak or build them so you can continuously prove and build momentum off these launch pad website, websites and projects. Now the other thing is with forces you don’t stop. You just adjust your force. Or one of the biggest things that we see, especially when it comes to search engine optimizations, is clients get to the top of the rankings. They’re seeing the traffic they want.
So the side to stop and then within two or three months their competition has taken over and they have to start back and they have to put even more first just to get back going where they were. If you get to where you’re want, recommend that you just adjust your force. Don’t stop doing anything, maybe just slow down a little bit. And then the last part is regularly check your direction. A lot of companies start going, especially companies with multiple revenue streams, they start seeing success on one and forget about the other and realize that the other one is where they’re going to get a lot more revenue and that’s what’s going to take them ultimately to get to that vision that they created before.
