Why the plateau happens
It's not a creative problem. It's a signal problem.
Most growth bottlenecks aren't caused by a bad product. They're caused by hidden friction points in the marketing engine itself, the kind that don't show up until revenue spikes one week and flatlines the next.
"If I stopped pushing for a week, would it hold?" Most owners can't answer that honestly.
That uncertainty isn't a creative problem. It's a signal problem. The Marketing Scorecard exists to replace that guesswork with a plain, honest read on your account, so the next move is based on evidence instead of instinct.