When viewed in an inertial reference frame, an object either remains at rest or continues to move at a constant velocity, unless acted upon by a net force. – Isaac Newton
This means that there is a natural tendency of objects and people to keep on doing what they’re doing. We are creatures of habit routinely doing the same actions day after day. This applies to our businesses as well. All objects resist changes in their state of motion. An object in motion will maintain this state of motion. For example, a raft along the river will follow the river’s current, until those in the boat decide to paddle adding an additional force in another direction.
The three laws of motion introduced by Sir Isaac Newton had laid the foundation for classical mechanics. These laws clearly define the relationship that exists in between a physical object, a force applied to it and the motion that would be created as a result.
These laws of motion can easily be applied to marketing as well. In other words, effort, which is equivalent to force, is the key factor that is required for a marketing campaign to stay in motion. If you want to accelerate ROI out of the marketing efforts, you will have to invoke a buying reaction among your customers.
How can the first law of Newton be applied to marketing?
As per the Newton’s first law of motion, a body that is in motion would stay in motion until it encounters an external force.
When you keep the ball rolling in your marketing campaigns, it would not be an easy task to stop the effectiveness associated with. In other words, you will be able to experience positive results as long as you keep the marketing campaign rolling. For some businesses however, just getting the marketing campaign started can be a challenge and that is where we help.
An ongoing and a consistent marketing campaign can be considered as an imperative one. However, you need to be careful enough to create a schedule so that your customers can rely upon. Such a method can benefit your business in two different ways.
- You can build expectations among your customers. When you build expectations among your customers, an ideal platform would be created for routines. The customers like routines by nature. That’s because the routines are predictable and comfortable. When you keep on educating your potential customers on a regular basis, you will get the opportunity to achieve reliability and trust. This can create a positive impact on your business in the long run. That’s because you are tempting your customers to purchase products or services that are offered by your business.
- You will also get the opportunity to expect the unexpected by creating a schedule so that the customers can rely upon. For example, if you send off-schedule emails to your customers on a regular basis, an alarm would automatically be triggered among potential customers. They would get the urge to investigate on the surprise email that they have received from your business. Therefore, most of the businesses out there in the world use this method in order to make big announcements or during splash sales.
As you can see, you just need to align your marketing efforts with the first law of motion that was proposed by Newton. In other words, you should keep the ball rolling and this would bring continuous benefits towards your business in the long run. At the end of the day, these efforts can make your business a successful and a profitable one.
Transcription Below
So the first law we’re going to talk about is the law of inertia. Now this first law by Isaac Newton States
‘’objects will remain at arrest or in a uniform motion in a straight line, unless acted upon by an external or an unbalanced force’’.
so what does this mean for marketing? So, first of all, we got to understand a little bit about what inertia is. And a good example of this is a flywheel. A, if you haven’t, please go to Hub Spot and look up there flywheel methodology. A flywheel is a circle or that can rotate and when you spin it, it will constantly spin until there’s something that is put up against it to stop it. That is the whole point of inertia. The idea is that something’s going to go as long and as far as possible until there’s something that gets in its way, as long as there’s something that pushed it. And it’s the same thing with our marketing. In order to get this marketing flywheel spinning, we need to push it. Now the thing that we see with most marketing agencies is there’s a lot of things that go into running a marketing and sales plan.
And most businesses don’t have the capacity or knowledge to go through and do every little thing. And that’s where we come in and we help you by just first of all getting started. Now, there are a few things that we like to do when we start working with a client. So the first thing is we’re going to tell you that we want you to keep doing what you’re already doing because there’s no point in stopping and losing any momentum that you already might have. Now the next part is we want to really clarify your vision before we start pushing your fight flywheel in some direction. We want to make sure it’s the right direction. How we do this is we meet with you. We figured out what your goals are for you and your company for the next two to three years, six months, whatever term you’re thinking that you’d like to work with us for.
After that, we’ll conduct a simple analysis and a holistic audit of business. Now we look at everything from the beginning of when you first start prospecting customers and all the way to the end when they’ve already bought or used your product or service and left refuse. And if they’re going through that funnel again and we even look at your internal processes such as billing, customer service and support. The reason we look at all of these is we’re trying to identify, identify points of friction and acceleration. Points of friction for example, are going to be anything that can slow down your growth. This could be that leads aren’t getting to your sales team in the right amount of time for them to respond quickly before a prospect loses interest. It could be local laws and regulations and in some cases it may even be your competition or a feature of your product.
Now I do want to clarify a little bit between acceleration and force. We’re going to talk about force more in the second law of motion. But the most important thing about Acela Griggs, she is the capacity to move faster. For things like that, it could be putting more money into ads and running more ads, building out more content on your website. It could be having your sales team send more emails or conduct more cold calls. These are all points that you can use to increase in your acceleration. Generally some other points of friction that you may have. When looking at trying to accelerate a project is going to be the limited time and resources that you can put into it. Once we gather all of these points of friction and areas where we can look at accelerating, we’ll are going to prioritize them and what we think is going to have the most impact for your business. We’ll review them with you, align it with your vision and create a wish list and start going from the top and making a plan so we can start acting. And that’s the biggest part of the law. The first law and inertia is actually getting the ball rolling
