When viewed in an inertial reference frame, an object either remains at rest or continues to move at a constant velocity, unless acted upon by a net force. – Isaac Newton
This means that there is a natural tendency of objects and people to keep on doing what they’re doing. We are creatures of habit routinely doing the same actions day after day. This applies to our businesses as well. All objects resist changes in their state of motion. An object in motion will maintain this state of motion. For example, a raft along the river will follow the river’s current, until those in the boat decide to paddle adding an additional force in another direction.
The three laws of motion introduced by Sir Isaac Newton had laid the foundation for classical mechanics. These laws clearly define the relationship that exists in between a physical object, a force applied to it and the motion that would be created as a result.
These laws of motion can easily be applied to marketing as well. In other words, effort, which is equivalent to force, is the key factor that is required for a marketing campaign to stay in motion. If you want to accelerate ROI out of the marketing efforts, you will have to invoke a buying reaction among your customers.
How can the first law of Newton be applied to marketing?
As per the Newton’s first law of motion, a body that is in motion would stay in motion until it encounters an external force.
When you keep the ball rolling in your marketing campaigns, it would not be an easy task to stop the effectiveness associated with. In other words, you will be able to experience positive results as long as you keep the marketing campaign rolling. For some businesses however, just getting the marketing campaign started can be a challenge and that is where we help.
An ongoing and a consistent marketing campaign can be considered as an imperative one. However, you need to be careful enough to create a schedule so that your customers can rely upon. Such a method can benefit your business in two different ways.
- You can build expectations among your customers. When you build expectations among your customers, an ideal platform would be created for routines. The customers like routines by nature. That’s because the routines are predictable and comfortable. When you keep on educating your potential customers on a regular basis, you will get the opportunity to achieve reliability and trust. This can create a positive impact on your business in the long run. That’s because you are tempting your customers to purchase products or services that are offered by your business.
- You will also get the opportunity to expect the unexpected by creating a schedule so that the customers can rely upon. For example, if you send off-schedule emails to your customers on a regular basis, an alarm would automatically be triggered among potential customers. They would get the urge to investigate on the surprise email that they have received from your business. Therefore, most of the businesses out there in the world use this method in order to make big announcements or during splash sales.
As you can see, you just need to align your marketing efforts with the first law of motion that was proposed by Newton. In other words, you should keep the ball rolling and this would bring continuous benefits towards your business in the long run. At the end of the day, these efforts can make your business a successful and a profitable one.