The Third Law

When one body exerts a force on a second body, the second body simultaneously exerts a force equal in magnitude and opposite in direction on the first body.

This means that for every force there is a reaction force that is equal in size, but opposite in direction. That is to say that whenever an object pushes another object it gets pushed back in the opposite direction equally hard.

As per the third law of Newton, every action has an equal and a opposite reaction. There is a strong relationship in between this law and marketing as well. The direct marketing practitioners have a clear understanding about it and they apply it in day to day life marketing strategies to end up with achieving better results.

If you take a closer look at the strategy followed by direct marketing practitioners, you would realize that they use emails, postcards, brochures and catalogs in order to generate sales. On the other hand, the customers keep on sending their money towards the business. This might be a loos translation, but it is powerful enough to figure out the relationship that exists in between the marketing strategy and the third law of motion that is proposed by Newton.

As a marketer, you are sending promotional material such as emails to a large number of recipients. Different recipients react to these materials in different ways. For example, some would react to the promotional content by purchasing what you offer. On the other hand, some would revolt. If you try to sell something harder, you will have experience a more strong resistance. In other words, there is an extremely thin line, which exists in between the decision that people make in order to receive promotional materials such as emails from your company and not to receive them.

All the consumers of your business have their own voices. However, you shouldn’t forget the fact that they are louder than you think. Therefore, you will need to set up a long term plan in order to promote the products or services to these customers. If you are receiving too many spam reports, you should realize that your emails have been blocked. On the other hand, when you promote a single business catalog to a large number of recipients, nasty grams would pop up on the internet. The recipients of your promotional materials, who are your potential customers, have their own voice and they are aware of how to use it. This would give life to the equal and opposite reaction.

In order to get the best results out of your marketing efforts, you should keep some important facts in your mind. Then you will be able to get the best results as per the third law of Newton. When you are sending out a promotional email, you should provide ability for your customers to opt in and opt out whenever required. Then your mails would never be blocked as spam. Then you need to ask your customers about the preferred ways that they should follow in order to communicate with you. You need to note down the responses and follow their preferences while communicating. In addition, you should improve the marketing strategy by taking customer behavior into account. This will assist you to determine when and what you should send to your customers as promotional materials.