In an inertial reference frame, the vector sum of the forces F on an object is equal to the mass m of that object multiplied by the acceleration vector a of the object: F = ma.
Acceleration is produced when a force acts on a mass. The greater the mass (of the object being accelerated) the greater the amount of force needed (to accelerate the object).
Everyone unconsiously knows the Second Law. Everyone knows that heavier objects require more force to move the same distance as lighter objects.
However, the Second Law gives us an exact relationship between force, mass, and acceleration. It can be expressed as a mathematical equation:
FORCE = MASS times ACCELERATION
The second law of Sir Isaac Newton, F=ma can be considered as the most important one out of all. According to the law, there is more force when there is better acceleration. This law can directly be applied into marketing as well.
When you are starting a new business, you would need to apply a stronger force on your marketing campaigns in order to drive sales. When your business expands, the resistance would increase. As a result, you will need to apply more force in order to get the same results that you achieved with ease at the beginning of your business. Every inch that your business takes, the mass would increase, which would contribute towards the resistance.
If the market conditions are favorable, you don’t need to put a lot of effort in order to move the ball first. But when the size of your business increases, the weight would create a resistance as per the second law proposed by Newton. At the beginning of your business, you would have a hot product, which can easily be marketed among potential customer groups. As a result, you will find it as an easy task in order to generate PR. The consumers would be curious to know about the product you have and this will help you to move with ease. However, when the people get used to your product, it would become much difficult in order to expand your influence.
When your business gets old, it would lose the newness. This can give life to a mountain of resistance. In this place, the reality associated with the second law of Newton would kick in. In other words, you will need to spend a lot of money in order to take your business to the next level. Or else, you will have to come up with a new idea for a product, which can give the much needed acceleration.
In order to minimize the resistance, there are companies that spend efforts in order to give life to a marketing formula. This marketing formula is designed in such a way so that it would tempt customers to spend their money on products or services offered. In other words, it is in a position to give life to a step effect in the sales charts of the business. This is a predictable and a steady pattern, which would go until the economy drops. However, changes that take place in the market can also create an impact on this fact.
Most of the companies that exist out there in the world have realized that it is important to have uphill marketing in order to take their businesses to the next level. They have a well-defined action plan for the force and direction that is required to move to the next level. When those businesses get to the next level, they know that they will have to work accordingly in order to beat the competition as well.